How a Cosmetic Dentist Can Turn PR Into More Cosmetic Cases
1. Maximize Visibility of the Coverage
Don’t assume people will see your PR unless you push it. Make it unmissable.
Share It Strategically:
- Social Media (IG, FB, LinkedIn): Post with a quote from the article and a call-to-action like “Thinking about a smile makeover?”
- Email Marketing: Send a short, clean campaign to current and prospective patients: “Dr. Field Featured in Men’s Health! Here’s What He Said About the #1 Tool for a Healthier Smile.”
- Website Integration:
- Add a “As Seen In” section to your homepage with logos and links.
- Embed quotes or summaries from the article in your cosmetic dentistry service page.
- Google Business Profile:
- Post a screenshot and link under “What’s New.”
- Use article snippets in the Q&A or Highlights section.
2. Turn It into Lead-Generating Content
Make it work beyond impressions—move readers to become patients.
Turn PR into Patient Conversions:
- Create a Landing Page
- Title: “Featured in Men’s Health: Dr. Field on Smile Confidence”
- Include a CTA like “Schedule your complimentary smile consultation today.”
- Use Tracking Links:
- Add UTM parameters or tracking phone numbers so you know if people come from social, email, or the article itself.
- Retarget Site Visitors:
- Anyone who visits the article or your cosmetic page can be added to a Facebook/Google retargeting audience with an offer: “Thinking about veneers? Discover why Dr. Field is a top expert in smile makeovers.”
3. Build Authority with the Content
Let this PR piece become the springboard for more thought leadership.
Extend It With More Content:
- Write a Blog Post: “What I Meant When I Said… in Men’s Health”
- Short-Form Videos (Reels/YouTube Shorts): Example: “I was just featured in Men’s Health, and here’s what I said about the best toothbrush—and what that means for cosmetic care too.”
- Patient Consultations: Train your team to mention it during cosmetic consults: “You may have seen Dr. Field in Men’s Health—we love educating patients with the same information he shared nationally.”
4. Pitch & Repurpose the PR to Build Momentum
Use this win to create the next.
Repurpose & Reuse:
- Send the article to local news: “Nationally Featured Cosmetic Dentist Based in [City]”
- Submit Op-Eds or Tips Columns to dental trade journals, niche wellness blogs, or your local city magazine.
- Ask the Journalist or Editor if they’re working on a follow-up and offer yourself as a recurring source.
5. Train Your Front Office Team to Use It
Your team plays a big role in converting interest into appointments.
What to Coach:
- Answer the phone like: “Thanks for calling Dr. Field’s office, recently featured in Men’s Health!”
- Train them to mention it during cosmetic consult booking: “A lot of our new smile makeover patients heard about Dr. Field in the press—are you calling about something similar?”
Summary: Funnel It Forward
| Step | Action |
|------------|--------------------------------------------------------------|
| Amplify | Share it everywhere (website, social, Google, email) |
| Convert | Use PR as a lead gen magnet (landing pages, retargeting) |
| Extend | Make follow-up content, blogs, videos |
| Multiply | Leverage the coverage to earn more press |
| Train | Teach your team to work the mention into the patient journey |
